Call us today at 770-447-0208 (ext.101)
We all must make choices at certain moments in our lives. These choices can be crucial, and the correctness of our choices is often only proven later in time rather than by other people's opinions.
Summing up these choices can sometimes be difficult, especially for those who decided to emigrate. Leaving one's native land – and everything that has been accomplished there – is a challenge to one's destiny. But at the same time, once in a new land, immigrants often set a goal to achieve not less, but even more than they had in their old country.
The history of the Russian-speaking immigration to the USA dates back to the beginning of the 19th century. Objective reasons are well known. Subjective reasons lie within people themselves.
After the USSR collapsed, the influx of Russian immigrants to the U.S. increased tremendously. Between 1990 and 1998, the number of Russian speakers in America increased by 254%. These people made their choice in favor of change.
Isn't it amazing that over 4 million Russian speakers live in the US now?
The mentality of these people has undergone significant changes. They developed an ability to make comparisons, to analyze situations, and to move on without stopping, which makes them different from all other individuals.
On the one hand, there is a Russian culture in a different social environment; on the other hand, there is an American culture and the rules of advanced capitalism. These two factors have equally influenced the lifestyle of the Russian-speaking community of the United States.
About 90% of the Russian-speaking population used to live in such major cities of the former Soviet Union as Kiev, Leningrad, Moscow, Tashkent, and Minsk. Thus, their desire to live in an American megapolis is understandable.
The Russian speakers of Atlanta, Georgia, Florida, Virginia and the whole country prefer a concentration of social, cultural, and business life which resembles that of their native country. This is why the majority of Russian-speaking residents live in such cities as New York, Boston, Philadelphia, Baltimore, Miami, Atlanta, Cleveland, Chicago, Detroit, Denver, Los Angeles, Houston, San Francisco, San Diego, Seattle, Washington, and Milwaukee.
Ambitiousness is one of the main features distinguishing our immigrants from others. They build their life in a special way.
They also realize that, first, they have to meet more requirements herein their new country; and second, the rules and regulations of existence here are very different from those they had before.
The Russian-speaking population of the US forms a community of people with an active lifestyle. All are professionals in their own fields.
An important goal for Russian speakers is finding and maintaining, first of all, their own social position, and then their own community. This community features more than just a common past and the same language. This community features a common future.
Russian speakers can be distinguished by their constant desire for active participation in the life of their community. This participation is mutually beneficial: The individual members gain much, and in return, the community grows from the individuals' material, intellectual, and emotional investments on a regular basis.
The Russian-speaking population of Atlanta and Florida consists of extremely energetic citizens who have become an inseparable part of their new homeland. They read books and the press, they use the Internet, and they travel. In other words, they try to get as much information as possible.
Russian businessmen live at a really fast pace, taking an active part in political, cultural, charitable, and sports events.
There are 2.9 million Russian-speaking immigrants who have come to the United States at different times. Obviously, the amount of goods consumed by this population is very large. The Russian-speaking population also enjoys a lot of services available for the satisfaction of their every-day needs.
The fact that Russian-speaking Americans continue to work even after they turn 65 indicates that their ability to buy goods and services doesn't diminish with age.
The Russian-speaking community in the USA is characterized by willingness to socialize; communication between families and different groups of people is one of the main priorities in their life. Thus, there is a constant exchange of information within the community, which makes it easier to introduce new brands and available products.
Driven by a desire to achieve more, Russian-speaking citizens of Atlanta, Florida, New-York and whole country constantly try to increase their income. Consequently, their ability to consume also grows on a regular basis.
Statistics about the educational standards of the U.S. Russian community in America characterize the general level of the community's development. Among immigrants as a whole, the amount of high school graduates is only 67%, while 80.3% of the Russian speakers have successfully finished high school.
In general, 61% of Russian speakers have a Bachelor Degree or above, 19% have an equivalent of the US Associate Degree, and 17% graduated from college. This proves that Russian speakers consider education a very necessary asset in their life, and they pass this belief on to their children.
Choosing an educational institution depends not only on the individual's plans for the future, but also on the cost of tuition, which is a serious consideration for the family budget. Many parents open a special bank account to save money for their kids' education in advance.
Teenagers themselves realize the importance and seriousness of completing their education and receiving an advanced degree. Therefore, they do their best in high school to achieve a high GPA.
Only after becoming a highly educated and well-rounded person can a young Russian-speaking American count on getting a good job in a prestigious company where he or she has a chance to build a career.
A career is not only a goal for one's life, but a way to live this life decently. That's why Russian speakers in the USA spend so much time and effort on getting a profession that is in great demand.
About 70% of them are occupied in management, sales, medicine, and education. A lot of people have a career in high tech and computer industries. We also know some famous people who have devoted themselves to video production, creating feature and animated movies and documentaries.
Russian businesses in America make up a list that is long enough for a big reference book.
On the one hand, it means that the Russian-speaking community represents a large group of consumers.
On the other hand, it means Russian businesses in America are involved in supply and demand. Even though other businesses outnumber the Russian goods and services on the American market, their quality is still on a very high level.
More than 55% of the Russian-speaking families living in America have an income of about 55,000 dollars a year. Thus, our community can be described as one of the most highly paid communities in the country.
One of the factors characterizing Russian speakers is within one to three years after arriving in the country, 57% of families buy their own house. This is the result of very hard work.
People want not only to survive; they want to live, which is not quite the same thing.
As consumers, they usually trust the brand that we know well after using it for many years. This brand loyalty is not only a principle, but also a position of citizens who know that they can choose the best of the best. Having earned the ability to buy, we try to satisfy our taste and needs with the best, and not just to get “what's available”.
The priority of a family for Russian Americans can be determined by the following characteristics-the place of living, leisure time, children's school, sports, nutrition, traveling in and outside the country. Needless to say, they are all based on a family's income.
Here in America, as nowhere else, people try to preserve their original culture. This takes effort. That which was natural and taken for granted in one's old country – for example, the Russian language and its literature – has quite a different value here. In our new country, for our original culture to be preserved it must be diligently worked at, often in the form of elective classes. Russian-speaking parents will insist on their children's using every opportunity to keep their native language and culture.
As a result, kids in Russian-speaking families in America have a heavier workload than kids of the same age living on other continents, or even in the United States. Yet, they don't look at it as a complication. On the contrary, this is an incentive to move on.
Russian-speaking Americans base their life on the three “NOTs”:
NOT to forget their roots;
NOT to quit self-education;
NOT to stop moving on.